I don't see any contradiction in my post. But I agree with most of what you're saying. If I had to chose a song from (ASHES) to represent the album I would chose Endogenesis because I think it is very diverse in itself. It features most styles Tristania present on the album. I guess the reason why such a song is not chosen for video or single output is, as I mentioned before, the hassle to get it on air. It's long, and there are a few too many brutal parts in it that won't go on rotation. If nobody plays it there's no increase in record sales. On the other hand when you got a tune out that gets aired once in a while then people get to know the name Tristania. Of course they're fooled by a track like Equilibrium because with Cure there is only other track on (ASHES) that is similar in style. I still have doubts about even a track like Equilibrium getting much airplay.
I remember that Anders said in an interview that there will be no single, and they want to deliver a whole package with the album. I appriciate that statement a lot because it clearly says that (ASHES) is not a sell-out deal. They're not jumping on the money train with bands like Nightwish and Evenescence. They do their music as they want to do it with full artistic freedom.
It's kind of strange that there's a video without a single but in that genre it's not uncommon. There wasn't a single for Evenfall either.